How Glances Lights Up Holiday Success for E-Commerce Teams

The online holiday rush is here (and it’s growing)

Ready or not, the holiday shopping season is here. For enterprise retail and e-commerce teams, it’s both the merriest opportunity and scariest stress test of the year. With online spending reaching over $240 billion (up 8.7%) in 2024 per Forbes, this holiday season’s purchases are predicted to set new records. While all those cart checkouts are merrily ringing from Black Friday through post-Christmas deals, retailers are nimbly managing more traffic, orders, and customer expectations than ever before.

For our team at Glances, we’re acutely aware that behind every smooth online shopping experience is a maze of SaaS tools powering storefronts, marketing, inventory, fulfillment, and customer support. Apps like Shopify or Magento, Salesforce or Klaviyo, ERPs, WMS systems, shipping platforms, payment processors — they all play a crucial role. The problem? They rarely work together in real time.

That’s where Glances makes the tech behind holiday sales a more integrated and brighter experience for retail teams.

Holiday chaos meets unified data

As sales spike from Thanksgiving through Cyber Monday (which alone is projected to pass $14 billion in spend), teams can no longer afford to constantly switch apps, click through a dozen dashboards, and wait for end-of-day reports. That’s where Glances, our no-code integration platform, steps up to unify your data across multiple apps — orders, customers, marketing performance, inventory, and more — into one simple workspace.

This gives your merchandising, marketing, finance, and operations teams the same 360-degree view of what’s happening with customers, helping them move faster and smarter during the busiest time of year.

Real-time inventory and order visibility

During Cyber Week, product availability can change by the minute. Glances helps teams stay ahead by combining inventory, order status, and fulfillment data so you can immediately spot fast-moving SKUs, redirect stock, or update promotions before a stockout hits.

Retail teams can breathe a bit easier with less oversells, frustrated customers, and manual panic-mode updates.

Smarter, holiday-ready marketing

Holiday marketing moves fast, relying heavily on accurate data. Since Glances connects CRM and marketing tools like HubSpot or Mailchimp with your live storefront and order data, your team can:

• Understand real-time product availability
• Get insights on marketing email sends and offer codes
• Personalize customer outreach based on actual behavior
• Keep tabs on saves, purchases, abandoned carts, etc.
• Validate campaign performance against live sales, not batch reports

Marketing wins bigger when it’s backed by unified, trustworthy data.

Better support during peak traffic

Customer service teams feel the holiday pressure too. With Glances, support agents can instantly see order status, tracking, customer history, inventory levels, and subscription details, all without jumping between platforms. Teams can stay working in their preferred support platform, like Zendesk, and experience faster answers, reduced handle time, and fewer delays from tab-toggling to other systems.

Smoother post-holiday returns and reconciliation

Once the gift wrap settles, retailers face a new challenge: returns. Glances keeps customer, order, payment, and inventory data unified, helping teams process returns, update stock, and reconcile revenue far more efficiently.

Why e-comm businesses back Glances

• Safe connections to platforms your team already uses (no code!)
• Faster decisions with 360-degree view of information across apps
• Complete Actions for one app while working in another
• Fewer data silos, less mistakes, and less manual work
• Quicker onboarding for new channels or seasonal systems
• Alignment across marketing, merchandising, finance, support, ops

The holiday season moves fast, but takes many months of prep. Glances helps your teams manage holiday orders faster with clarity, confidence, and a single source of truth.

Make your dream workflows possible with Glances

Start your free trial to connect your favorite business apps and access your data in one easy click, from any app or webpage. You can find and connect Salesforce, monday.com, QuickBooks, Mailchimp, and more apps when you are logged in to your Glances account.

More helpful steps

Schedule a demo to see the time-saving benefits of Glances in action or ask our team questions.

If you need to connect a specific app or platform with Glances that is not currently available on glances.com, please send your requests to hello@glances.com.

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