Client Case Study: VRAFY
VRAFY provides subscription-based software that helps growers harness their equipment, soil, and satellite data to create Variable Rate prescriptions for crop optimization. Working to simplify complex data for their customers, the VRAFY team’s success depends on their own stack of apps and internal workflows—but this is where the roadblocks started.
Like many companies, VRAFY was faced with juggling siloed platforms: from CRM, to subscription tracking, to invoicing. "Any disconnect between those systems caused headaches like missed upsells, inconsistent renewals, and confusing invoices for our customers,” VRAFY Manager Sawyer Hansen said.
To better serve their base of growers, the team needed a way to seamlessly connect their business apps, speed up daily processes, and maintain both consistency and transparency across the entire customer experience.
Case Study Participants
Tech Stack Overview
VRAFY primarily relies on the following business apps to manage daily work in the agriculture software industry:
Current Challenges
Before discovering Glances, the VRAFY team was dealing with a frustrating disconnect between the core tools they relied on daily: monday.com for customer and onboarding management, a separate subscription tracking platform, and QuickBooks Online for invoicing. This lack of data integration and visibility led to several recurring challenges:
- Manual invoicing headaches: Invoicing was a dreaded weekly task that took up to four hours and required bouncing between multiple systems just to ensure accuracy.
- Limited visibility: Customers only received a cumulative total for their acreage-based services, with no clarity on what they were being billed for or why, leading to confusion and increased support questions.
- Workflow inefficiencies: Any mismatch between acre counts, subscription details, and invoicing dates resulted in billing errors or missed upsell opportunities.
It used to take me four hours every week to do invoices. Now I’m done in 30 minutes. That’s over 180 hours a year I can now spend growing the business instead.
Why Try Glances?
As VRAFY’s customer base grew, so did the complexity of managing subscriptions, billing, and onboarding across disconnected systems. With daily painpoints mounting from manual processes, missed upsells, and confusing invoice breakdowns, the team knew they needed a better way to unite their SaaS tools without overhauling their existing tech stack.
Glances offered an easy-to-implement, no-code software solution that could seamlessly connect monday, QuickBooks, and more apps, bringing data together in one view and enabling teammates to execute real-time Actions without constantly switching apps.
It was the simple and streamlined answer they were looking for, without the downtime and costs associated with traditional integrations.
How VRAFY Uses Glances
The Glances team worked with the VRAFY crew to connect their monday CRM with QuickBooks Online. Now with everything in one unified view, the team can easily manage subscriptions, track invoice payment status, and bring clarity to their customer billing. One major upgrade? Customers now receive invoices with detailed breakdowns—each field billed, acres calculated, services rendered—rather than a lump-sum total.
Sawyer uses Glances Actions daily to update data seamlessly between platforms. From monday, he creates new QuickBooks customers, builds detailed invoices with acre counts, and sends them out with a single click. See how it all works in-app with monday.com below.
The Results
With Glances integrated into their workflow, VRAFY has improved efficiency, accuracy, and customer satisfaction:
Saved 3.5 hours per week (180+ per year) on invoicing alone
Gained real-time visibility of data across apps
Created detailed and transparent invoices
Download This Case Study
We’ll send you a PDF copy of this Case Study that you can keep for yourself or share with others. (Along with occasional Glances updates)
Glances has allowed us to improve efficiency when it comes to time spent invoicing while providing our customers with an invoice that contains more detail.
Achieving your dream workflows is possible
Glances makes your team's business apps work together to build consistent processes that save time and reduce errors. We'll partner with you to understand your tech stack and workflow goals, so your team can focus on the meaningful work they were hired for.
Choose a time at calendly.com/glances or start your free 14-day trial at glances.com